Miles is a loyalty platform that rewards our daily movement, tiered according to your type of transportation — healthier and more eco-friendly modes of travel, such as public transport, biking or walking, earn more miles than driving a car, for example (users also earn for every airline mile traveled). Miles taps into what consumers are doing on a day-to-day basis. Every day, we all have to get from point A to point B. The value proposition is simple: for every mile you go, you earn a “mile” in reward value that’s automatically added to your account.
“With Miles, no matter how you travel – by foot, bike, car, plane, or boat – you can earn rewards in a simple and unobtrusive way. The wide variety of rewards available through the Miles app, coupled with the novel approach to earning them, puts Miles’ program in a position to revamp customer loyalty.”
—Amy Burr, President, JetBlue Technology Ventures
“At Miles, we believe that mobility is a universal behavior that should be rewarded, with alternative or sustainable forms of travel rewarded even further. We couldn’t be more thrilled to have JetBlue Technology Ventures join as a board observer and investor in Miles as we continue to build momentum with our platform – delivering value for every mile traveled, across every mode of transportation.”
Jigar Shah, CEO and Founder, Miles
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