Miles is a loyalty platform that rewards an individual’s daily movement—for every mile you go, you earn a “mile” in reward value that’s automatically added to your account. Rewards are then tiered according to the type of transportation. For example, healthier and more eco-friendly modes of travel, such as public transport, biking, or walking, earn more “miles” than driving a car. All people have to get from point A to point B, so Miles taps into what consumers are already doing on a day-to-day basis.
“With Miles, no matter how you travel–by foot, bike, car, plane, or boat–you can earn rewards in a simple and unobtrusive way. The wide variety of rewards available through the Miles app, coupled with the novel approach to earning them, puts Miles’ program in a position to revamp customer loyalty.”
—Ryan Chou, Investment Principal, JetBlue Ventures
“At Miles, we believe that mobility is a universal behavior that should be rewarded, with alternative or sustainable forms of travel rewarded even further. We couldn’t be more thrilled to have JetBlue Ventures join as an investor in Miles as we continue to build momentum with our platform–delivering value for every mile traveled across every mode of transportation.”
—Jigar Shah, CEO and Founder, Miles
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