Miles is a loyalty platform that rewards our daily movement, tiered according to your type of transportation — healthier and more eco-friendly modes of travel, such as public transport, biking or walking, earn more miles than driving a car, for example. (Users also earn for every airline mile traveled!) Miles taps into what consumers are doing on a day-to-day basis. Every day, we all have to get from point A to point B. The value proposition is simple: for every mile you go, you earn a “mile” in reward value that’s automatically added to your account.
Alex Kaufman, Investment Principal, JetBlue Technology Ventures
Jigar Shah, Founder & CEO, Miles