In today’s mobile-centric world, customers expect to book tours and activities with the click of a button. Enter Redeam: a start-up that aims to improve tours and activities businesses by enabling them to offer a digital customer experience. Utilizing Redeam’s technology, these businesses can process a scannable mobile ticket that eliminates costly, antiquated processes that involve counting thousands of paper tickets, frequently leading to lost revenue due to fraud, long lines and bad reviews. Based in Boulder, Colorado, Redeam was founded by four travel-industry veterans with more than 15 years of industry experience. Today, the company serves more than 200 customers, including CitySightseeing/Gray Line New York, Ripley’s Believe It or Not, National Geographic Encounter: Ocean Odyssey and the Metropolitan Museum of Art.
—Christina Heggie, Investment Principal, JetBlue Technology Ventures